Ford, The New Power Suit

Overview

Ford partnered with Foundry to create a multimedia campaign designed to increase brand favorability among women by highlighting stories of women succeeding in traditionally male-dominated fields.

My Role

Senior Project Manager / Creative Operations Lead

• Led cross-functional team across video, editorial, design, and production

• Owned timelines, resourcing, and delivery across a multi-platform campaign

• Partnered with creative, editorial, and brand stakeholders to align vision with execution

The Challenge

• Deliver a cohesive campaign across multiple platforms and partners

• Balance branded storytelling with editorial integrity

• Coordinate production across video, digital, and editorial teams simultaneously

• Maintain consistency across five distinct stories and talent profiles

The Approach

• Established workflows to align creative, editorial, and production teams across all deliverables

• Managed parallel production timelines across video shoots, digital content, and editorial development

• Coordinated with publishing partners including PEOPLE, Travel + Leisure, Food & Wine, Better Homes & Gardens, and Health to ensure alignment across formats

• Balanced creative ambition with operational constraints, making real-time decisions across scope, timeline, and resources

Execution

• Produced five cinematic video profiles featuring women across industries

• Developed a suite of digital editorial content and advertorial executions

• Managed cross-functional collaboration across design, video, editorial, and production teams

• Ensured consistent storytelling and visual cohesion across all campaign assets

The Result

• Delivered a cohesive, multi-channel campaign that blended branded and editorial storytelling

• Positioned Ford within a more inclusive, modern narrative

• Successfully executed a complex, multi-partner program across platforms and formats