Martini & Rossi, Aperitivo at Home Experience

Overview

Martini & Rossi partnered with Foundry to create a branded content experience for Fiero Vermouth, reimagining the Italian aperitivo tradition for an at-home audience.

The concept centered on a multi-sensory digital experience, blending regional storytelling, curated music, and editorial content to bring the ritual of aperitivo to life across platforms.

My Role

Senior Project Manager / Creative Operations Lead

  • Led creative operations across strategy, design, video, and editorial production

  • Owned timelines, resourcing, and delivery across a custom digital tentpole

  • Partnered with creative, editorial, and brand stakeholders to translate concept into execution

The Challenge

  • Translate an in-person cultural ritual into a compelling digital experience

  • Integrate multiple sensory elements (music, storytelling, visuals) into a cohesive platform

  • Balance brand storytelling with editorial credibility and audience engagement

  • Coordinate cross-functional teams across creative, production, and publishing

The Approach

  • Structured workflows to align creative, editorial, and production teams across all deliverables

  • Partnered with Food & Wine to develop editorial content inspired by Italian regions and aperitivo culture

  • Integrated curated, licensed music to enhance storytelling and create a layered, immersive experience

  • Managed parallel workstreams across content development, design, and production to ensure alignment and consistency

Execution

  • Delivered a custom digital tentpole featuring regional aperitivo content, recipes, and storytelling

  • Integrated music, editorial, and visual elements into a cohesive, multi-sensory experience

  • Led cross-functional collaboration across creative, editorial, and production teams

  • Ensured alignment across brand voice, visual identity, and user experience

The Result

  • Created an immersive, culturally driven brand experience that translated the aperitivo ritual into a digital format

  • Delivered a cohesive, multi-platform program blending editorial and branded storytelling

  • Elevated Martini & Rossi’s positioning through a distinctive, experience-led campaign

Next

Ford