IAMS / Mars, Check Your C.A.T.S. Content Hub

Role: Senior Project Manager / Creative Operations
Scope: Digital content hub (interactive, editorial, multi-format)

Project-managed a custom digital content hub for Mars’ IAMS Cat Food in partnership with Foundry, delivering a multi-format experience anchored on Daily Paws.

My Role

• Managed timelines, resourcing, and delivery across multiple content formats and workstreams

• Coordinated cross-functional teams across editorial, design, and development

• Oversaw execution of a scalable content system supporting diverse asset types

The hub featured an interactive quiz, flipcard article, infographics, and long-form editorial content, creating an engaging, educational experience for the Check Your C.A.T.S. campaign.