Gaze, Mindful Living Content Campaign

Role: Senior Project Manager / Creative Operations
Scope: Branded editorial campaign (content strategy, editorial)

Project-managed a branded content campaign for Gaze in partnership with Foundry, delivering mindfulness-focused editorial content tailored to SHAPE’s audience.

My Role

• Managed timelines, resourcing, and delivery across editorial workstreams

• Coordinated cross-functional teams to align brand messaging with platform voice and audience expectations

• Oversaw translation of product positioning into cohesive, audience-driven content

The campaign reimagined low-alcohol wine cocktails through a mindful living lens, creating content aligned with wellness-focused storytelling and platform-specific engagement.